Worldpanel by Kantar is the worldwide source of insight that reveals the patterns in shopper and shopper behaviour, to condition your manufacturer’s results, the two today and tomorrow.

With the biggest shopper panel on the planet, they realize manufacturer and retail dynamics in the alternatives of six billion persons. Their specialists and alternatives supply a multi-dimensional watch of how men and women Consider, how they shop And the way they take in, empowering makes and suppliers to evolve with shopper conduct.

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3 million new households. Paper manufacturers, like Vinda and Hengan, assisted consumer to fulfill the supply wants by shifting cumbersome tissues on to individuals. Colgate personalized their merchandise offers by diverse platforms, one example is top quality products and solutions in O2O Market platforms and mass products and solutions to the Local community team purchase platforms, that has help them to get a lot more new prospective buyers. 

“With consumers getting a lot more rationale and divided within their requirements, marketplace leaders will have to develop a lot more holistic insights in new instances, build a clear technique to gain in electronic commerce channels in addition to penetrate further in tier three-five metropolitan areas to unlock reliable growth!”

pursuing two many years of low income during Tet (the Lunar New 12 months), things are expected to look up for the quickly shifting customer goods field this time all around since the Vietnamese financial system has recovered and individuals Have a very beneficial outlook on financial prospective clients, In accordance with industry analysis company Kantar Worldpanel Vietnam.

Using the raise of brand name awareness and life, China’s huge reduced tier metropolitan areas continue being a important growth engine for many FMCG companies. In accordance with Kantar Worldpanel, tier 3-five cities contributed 61% of urban China’s FMCG growth throughout 52 months ending October 7th 2022. As The federal government introduced additional supporting insurance policies and gradual improvement of logistics and various infrastructures, the life and obtaining behaviors of Those people from the decreased tier metropolitan areas are ever more much like All those while in the significant tier metropolitan areas.

Get handy insights and developments info from our customer panels for meals and beverages consumption and use outside of house.

find Vietnam's most picked FMCG brands And just how brands adapted to shifting shopper behaviours in article-pandemic era.

concentrate on purchasers dependant on components together with time of working day, trip sort, basket measurement and expertise. furthermore, maximise existing associations and generate new ones with targeted insights that prove your value. Answering your critical inquiries

We observe FMCG buys and tendencies across all retail channels, via the most significant client panels globally.

We keep track of FMCG purchases and developments throughout all retail channels, via the most important shopper panels globally.

  While this SMM Panel App is apparent following seventeen straight months of falling fees, it basically marks a return to the typical concentrations viewed inside the 5 years prior to the commence of the expense of residing disaster.

in the significant street to immediate-to-buyer to on the net marketplaces, mature your share of wallet with a total check out of your addressable market place. Be preferred a lot more, online and offline

Under the new era of zero-COVID Command, property-primarily based usage thrives. Cooking and sharing culinary skills has grown to be a social action among the young consumers. besides safeguarding everyday foods provides towards the region, Wilmar and COFCO retain growing their product portfolios across various classes, and launching new solutions with healthy ideas, like 0-trans fatty acid and items that contains all-natural components to enhance the quality of life of shoppers.